Strategy Insight to Scalable Impact.
Helping innovators turn strategy into action.
Through foresight, alignment, and co-creation, we build clarity around what matters — and momentum toward what’s next.
Strategic Insight to Scalable Impact
Helping brands turn strategy into action.
Building future growth through strategic consulting, thought leadership, and collaboration.
About HUEBB
After leading AI-driven insight and strategy at global firms like dunnhumby and Nielsen,
I founded HUEBB, a Swiss boutique consultancy helping brands and innovators turn strategy into action. Rooted in thought leadership, strategic clarity, and co-creation,
I founded HUEBB, a Swiss boutique consultancy helping brands and innovators turn strategy into action. Rooted in thought leadership, strategic clarity, and co-creation,
we help teams align around what matters — and move with purpose.
Launching Summer 2025.
Currently partnering on select strategic projects across the globe.
Supported by a Supported by a trusted product and creative systems collaborator.
Supported by a Supported by a trusted product and creative systems collaborator.
Based in Switzerland. Working globally.
How We Help Innovators Grow
HUEBB helps organizations move from vision to execution — by making strategy actionable, aligning teams, and uncovering what truly drives consumer connection.
Strategic Foresight+ Thought Leadership
Future-Ready Strategy. We help you define bold, insight-led strategies grounded in market signals and future scenarios.
Consumer Insight + Market Positioning
Consumer-Centric Growth. We turn audience understanding into clear value propositions that connect and perform — internally and externally.
Creative Collaboration + Co-Creation
From Silos to Scale. We unlock progress by mapping what works (and what doesn’t) , aligning stakeholders, and co-designing the path forward.
$40M
incremental sales uplift
250+
C-level executives briefed
65%
engagement on industry-shaping whitepapers
Results achieved during prior strategic leadership roles.
How We Turn Strategy into Action
1
Listen & Learn
We begin by exploring your context — challenges, goals, culture, and customers. Through conversations and research, we listen deeply before we move.
2
Align & Prioritize
We help you clarify what matters most. Whether it's strategy, audience, or internal dynamics, we turn insight into shared priorities.
3
Co-Create & Commit
Together, we shape tangible, tailored solutions — grounded in your reality, ready to act on, and owned by your team.
HUEBB IN NUMBERS
Why Choose Us?
Results achieved during prior strategic leadership roles.
$40M
incremental like-for-like
sales uplift to total store
250+
C-level executives
influenced and briefed
65%
engagement on industry-
shaping whitepapers
Experience Highlights
AI-Powered Store Reset
Client Type: North American Grocery Retailer
Focus: Assortment, Pricing & Layout Optimization
Outcome: +$40M Sales Uplift. +3% total sales increase. Redesigned pricing, assortment, and layout.
Focus: Assortment, Pricing & Layout Optimization
Outcome: +$40M Sales Uplift. +3% total sales increase. Redesigned pricing, assortment, and layout.
Consumer Proposition Strategy
Client Type: Global Retailer
Focus: Behavioral Segmentation, Brand Strategy
Outcome: Brand realignment adopted; drove improved perception and engagement around price, and quality.
Focus: Behavioral Segmentation, Brand Strategy
Outcome: Brand realignment adopted; drove improved perception and engagement around price, and quality.
Strategic Thought Leadership
Client Type: CPGs, Retailers, Industry Associations
Focus: Personalization, Health, Future of Retail
Outcome: 250+ C-suite audiences & their commercial strategy. Personalization, Grocery 2053, Better-for-You
Focus: Personalization, Health, Future of Retail
Outcome: 250+ C-suite audiences & their commercial strategy. Personalization, Grocery 2053, Better-for-You
Insight Monetization Framework
Client Type: Global Retailer + Tech Provider
Focus: Value Realization, Category Management
Outcome: Launched new consulting offer that accelerated monetization and cross-functional adoption
Focus: Value Realization, Category Management
Outcome: Launched new consulting offer that accelerated monetization and cross-functional adoption
Portfolio & Space Optimization
Client Type: CPG Multinationals
Focus: Product Mix, Price Pack Architecture, Promotion
Outcome: Channel-specific growth strategies enabling agile adaptation to retail shifts
Focus: Product Mix, Price Pack Architecture, Promotion
Outcome: Channel-specific growth strategies enabling agile adaptation to retail shifts
GTM Co-Creation & Alignment
Client Type: LATAM/US Market
Focus: Go-To-Market & Storytelling Strategy
Outcome: Accelerated Rollout. Facilitated go-to-market & consensus across product, insights, and marketing.
Focus: Go-To-Market & Storytelling Strategy
Outcome: Accelerated Rollout. Facilitated go-to-market & consensus across product, insights, and marketing.
Segmentation & Brand Strategy
Client Type: Multinational CPGs
Focus: Internal Roadmaps & Stakeholder Buy-In
Outcome: Delivered pricing, mix, and positioning strategies tailored by retailer and channel.
Focus: Internal Roadmaps & Stakeholder Buy-In
Outcome: Delivered pricing, mix, and positioning strategies tailored by retailer and channel.
Executive Speaking & Facilitation
Client Type: Global Audiences
Focus: Alignment Workshops & Future Scenario Planning
Outcome: Led 50+ board-level sessions focused on pricing, loyalty, and market foresight. Summits, Events.
Focus: Alignment Workshops & Future Scenario Planning
Outcome: Led 50+ board-level sessions focused on pricing, loyalty, and market foresight. Summits, Events.
Health & Wellness Transformation
Client Type: Multiple CPG & Retail Organizations
Focus: Wellness Positioning, Shopper Behavior
Outcome: Framed category guidelines based on wellness attitudes. Delivered insight to shelf.
Focus: Wellness Positioning, Shopper Behavior
Outcome: Framed category guidelines based on wellness attitudes. Delivered insight to shelf.
+41.79.475.0926
hello@huebb.com
Switzerland
HUEBB
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